Small Giants: Companies That Choose to Be Great Instead of Big
Bo Burlingham — SGIA ’08 Keynote Speaker

As a specialty imager, being great at what you do is important. But so is managing your business so that you are profitable.

Using examples of companies such as Anchor Steam microbrewery and rocker Ani DeFranco (as well as 12 others), Bo Burlingham discusses how some companies have navigated their business to be more profitable without necessarily getting bigger.

Burlingham relates directly to specialty imaging business owners by showing them how to focus on more satisfying business goals such as:

• Being great at what you do
• Aligning your growing company with its market
• Providing great customer service, and
• Making great contributions to communities

Buy your signed copy of “Small Giants: Companies That Choose to Be Great Instead of Big.”

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