3/13/2009

To: The SGIA Community
From: Michael Robertson, President, CEO
Re: Increased Support for Graphic Installation

I am pleased to announce that the Professional Decal Application Association (PDAA) will become part of the SGIA community. This move supports an SGIA initiative to improve access to qualified installers. We often hear from graphics producers that finding qualified installers is a real challenge. We are taking aggressive steps to improve this important link in the supply chain.

PDAA will be maintained as an installer specific group with many new educational and support services added to the member benefits package. In addition to independent installers, in-house installers working for graphics producers will be encouraged to participate in PDAA. A discounted membership will be available to those companies involved in both SGIA and PDAA.

There are two primary goals of PDAA:

We will accomplish this by providing education, training, un-biased certification and improved access to the marketplace.

We will continue with the well established PDAA certification program. The focus will be on unbiased certification. SGIA, as a not-for-profit trade association is the best, and perhaps only, way to provide unbiased training and certification in support of the entire community.

In the coming months you will see an increased emphasis on growing PDAA. We will introduce programs for independent installers, in-house installers and specialized programs for those new to installation.

I welcome your comments, ideas and suggestions as we work together in support of the installer community.