Last to Move - First to Lose
Stuck in recession neutral? Waiting for the return of business as usual? Don't wait too long.
Businesses of all types are positioning themselves for the rebound as the economy begins to improve. Tomorrow's business leaders are investing today. They're investing in business development, improved technology and other creative ways to push their company to the front of the pack. They intend to break out of this recession, leaving their competition in the rearview mirror.
Risky? You bet. But, it's a calculated risk that can pay big dividends for those companies willing (and able) to step up.
The recession has given many companies the opportunity to re-evaluate. What business are they really in? What do they want to do? It's helped them focus. Many will come out of this mess better for the effort.
On the other side of this recession we'll have SGIA members that are more efficient, more-diversified in their print capability and better suited to a wide range of customers, large and small. In addition to these "one-stop shop" companies, we'll have other imagers providing very specific print capability for very specific customers. Regionalized production will also come into play. Through consortiums, or other arrangements, companies will share production capability. Regionalized production will add a new and valued wrinkle to this exciting mix.
Bottom-line. The imagers and suppliers that will lead the way out of the recession are beginning to stir...
Submitted by: Michael Robertson, SGIA
Businesses of all types are positioning themselves for the rebound as the economy begins to improve. Tomorrow's business leaders are investing today. They're investing in business development, improved technology and other creative ways to push their company to the front of the pack. They intend to break out of this recession, leaving their competition in the rearview mirror.
Risky? You bet. But, it's a calculated risk that can pay big dividends for those companies willing (and able) to step up.
The recession has given many companies the opportunity to re-evaluate. What business are they really in? What do they want to do? It's helped them focus. Many will come out of this mess better for the effort.
On the other side of this recession we'll have SGIA members that are more efficient, more-diversified in their print capability and better suited to a wide range of customers, large and small. In addition to these "one-stop shop" companies, we'll have other imagers providing very specific print capability for very specific customers. Regionalized production will also come into play. Through consortiums, or other arrangements, companies will share production capability. Regionalized production will add a new and valued wrinkle to this exciting mix.
Bottom-line. The imagers and suppliers that will lead the way out of the recession are beginning to stir...
Submitted by: Michael Robertson, SGIA
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posted by SGIA Blog at
9:05 AM
1 Comments:
Great position Mike! It is very difficult to determine a revised value proposition that can make your new offering seem more effective. Clearly identifying your companies strengths and weaknesses are the key success today. Calculated investments today will pay large investments in the future.
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