Comparing Notes on the Future

We're just back from the 2010 Congress of Committee meetings where 81 SGIA community leaders came together to discuss SGIA services and explore future opportunities. This was a much bigger crowd than we had in 2009 -- the bleak economic picture of last January kept many SGIA leaders from participating in the 2009 Congress. It was great to once again have strong participation and creative input from all sectors of the community.

The mood at this year's Congress was upbeat and positive, but there was also a sense of caution. This kind of cautious optimism certainly makes sense considering the events of the past year and the continued challenges in the marketplace.

Most of the participants I talked with see business improving, but don't expect to see a return to pre-recession profitability anytime soon. They have adjusted to a smaller marketplace and are working hard to maximize every opportunity.

Several commented on tightening margins. The search for improved profitability is driving many graphics producers to find new customers or, at the very least, modify their product/services offerings. Our community is fortunate to have new technology coming to market on a regular basis, which allows us to continue creating profitable opportunities.

Several of the graphics producers are expanding their reach through diversification. Some see diversification as a temporary move until the marketplace better supports their preferred product specialties, while others see diversification as the new "normal."

Thank you to all who participate in the SGIA leadership. And I invite those who haven't taken part to consider joining in. It's a rewarding experience.

Mike Robertson, SGIA