| Quick Facts |
SGIA Business Development Conference
Increasing Your Marketspace |
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May 15–16, 2012 |
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Westin Michigan Avenue |
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Chicago, Illinois |
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Get Your Head Around Retail
Join SGIA’s retail expert, Carol Spieckerman of newmarketbuilders as she takes attendees up the retail value chain and positions imagers for success in the competitive, but profitable, retail market.
| May 11, 2011 |
| 7:30-8:30 |
Continental Breakfast |
| 8:30-8:45 |
Welcome Remarks
More than 75 percent of the SGIA community serves the retail sector: Through point-of-purchase (POP) materials, environmental graphics, OEM markings or salable products.
SGIA's Dan Marx will open the Conference with a summary of SGIA's exclusive Retail Markets Survey results. |
| 8:45-10:00 |
Winning Retail Sector Strategies for 2011 and Beyond
Carol will present an overview of today's retail landscape and then dive into tools and strategies for driving differentiation, redefining strategic positioning, and moving up the value chain with major brands and retailers.
In this session, you will learn:
- Which retailers, categories and store formats will drive your future growth
- The new retail decision-makers and influencers you must meet
- How to break the "bigger, faster, cheaper" habit
- Why you should stop selling and start positioning
- The buzz words, phrases and themes that will immediately elevate your retail marketing and positioning
- How to reframe current account successes and challenges into larger retail opportunities
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| 10:00-10:30 |
Networking Break |
| 10:30-12:00 |
Winning at Retail: How to Talk the Retail Talk
Industry veterans (representing clients such as Toyota Motor Sales, The Walt Disney Company and Godiva) discuss the future opportunities and best practices for graphic communications firms in the retail sector. With years of experience of landing new jobs, you can't afford to miss this exclusive one-on-one conversation. |
| 12:00-1:30 |
Lunch & Networking |
| 1:30-3:30 |
Case Studies in Supply Chain Cooperation
Learn from successful, cooperative strategies between the printer, supplier and the ultimate customer.
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Wide Format Graphics for Retail Markets
Tim Bolton
Pregis
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Hear how a printer and his supply partner worked together to reach major retailers including Eddie Bauer.
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From Both Sides of the Table: Becoming a Partner, Not Just a Supplier
It is critical in today's market to become a successful partner rather than simply another print supplier. Hear from both sides of the vendor/retailer partnership. Learn how you can offer more to your retail clients.
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Get Your Products on the Shelf
Discover how rapid response retailing (through innovative digital printing technologies) can change companies from vendors to partners, and build relationships with your customers based on enhanced cash flow and reduced inventory risk. |
| 3:30-4:00 |
Networking Break |
| 4:00-5:00 |
Case Studies Revisited: Lessons Learned
SGIA's retail expert Carol Spieckerman will carefully analyze each of the case study take-aways to help attendees interpret the lessons learned. She'll also discuss the factors necessary for finding new ways of working together. |
| 5:30-6:30 |
Reception |
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| May 12, 2011 |
| 7:30-8:30 |
Continental Breakfast |
| 8:30-8:45 |
Welcome Remarks
This welcome session reviews take-aways from day one, and sets the stage for day two of the Conference. |
| 8:45-10:15 |
Licensing Equals Opportunity
Expand your retail horizons with a thorough understanding of licensing
Discover ways to grow your brand and increase revenue through this intro to trademark, copyright, and patent licensing. Join us for an informative walk-through of a typical brand licensing program, including:
- Key terminology
- Roles and responsibilities between licensors
- Licensees, and licensing agents
- Best practices
- Resources for quick-starting a licensing program
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| 10:15-10:45 |
Networking Break |
| 10:45-12:00 |
Making the Change
The challenge of implementing change in your company culture
Sure, you're ready to go to the next level, but is your business? Discover the skills needed to undertake meaningful, lasting change in your company. Take-away insights:
- How today's top companies can "up their game"
- How they've changed their corporate cultures, and
- Gained the ability to excel at serving retail supply chains
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| 12:00-12:15 |
Conclusions/Adjournment |
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Presentations and times are subject to change. |
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“The 2011 Business Development Conference presented great information and answered a lot of questions.”
— Dave Shoup, Vice President, Markley Enterprise |
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