SGIA ’07 Sets the Stage for Innovation and Profitability
 “Complacency is a dreaded disease,” said Oren Harari, Ph.D. during his keynote address at SGIA ‘07. In an increasingly competitive, copy cat economy, he said, “technologies alone aren’t the value, it’s how they are being utilized differently and innovatively that matters.”
Such was the message at this year’s SGIA Expo in Orlando, Florida. Held at the Orange County Convention Center, SGIA ’07 was the perfect event for the numerous attendees with significant buying power to meet and see exhibitors with the most cutting-edge technology available.
The major theme of SGIA ’07 was that creativity leads to innovation, and innovation results in new revenue sources. Attendees easily saw this on the show floor, from high-production digital printers and integrated direct-to-garment equipment to highly developed finishing tools. Exhibitors were treated to well-qualified and educated attendees who came to the show ready to purchase.
As SGIA’s CEO and President Michael Robertson recently noted, “The increased value of creativity as a marketable skill within the community is a very positive step. Selling creative services helps fend off commoditization.”
Messages of using creativity to differentiate and stand out in a crowd echoed throughout the Expo, from the Wrap Demonstration Area and attendees at the Digital Apparel Production Zone, as well as at the Future Forum, Interior Design Display, Keynote Luncheon and other SGIA ’07 events.
The Expo: What Was Hot This Year  |
