Scott Franklin

• Learn the critical connection between change management and business results.
• Fully understand the role of effective executive sponsorship.
• Be able to build support among key business leaders.
• Strategically position their projects for success. 

Course Topics Include:

• Change Management and Business Results
• States of Change
• A Look at the Best Practices Data
• Prosci’s Change Management Methodology
• Position Yourself for Sponsorship Success
• Position Your Organization for Change Success
• The ADKAR Model
• Roles for Leading Change

Register now for the 2011 SPIRE meeting — February 20-23, 2011.

ALERT: The hotel for the 2011 SPIRE event is full, please contact Mary Johnson at 703.359.1308 for housing information.

SPIRE 2011 Quick Facts:
February 20-23, 2011
Omni Tucson National Resort
Tucson, Arizona

Hotel Rate
$189 plus applicable taxes

Fly into either: Tucson International Airport or Phoenix Sky Harbor Airport

Questions?
Please contact Mary Johnson at 703.359.1308



Education Sessions Sponsored by:

Carol Spieckerman

Moving Up the Value Chain
Carol Spieckerman
President and CEO newmarketbuilders

There is a game-changing transformation taking place in today’s retail environment that is having a dramatic impact on SGIA member companies. In a very short period of time, retailers have morphed into product developers, marketers, content creators, and brand brokers.

What that means is that retailers no longer have to rely solely on the brands, products, and services other companies supply them to differentiate themselves from the competition. In order to compete, they’ve had to develop distinct points of view and tightly control their expanding brand environments, both online and offline. In other words, retailers no longer think of themselves as simply as stores WITH brands—they see themselves AS brands.

There’s no doubt that the retail industry has undergone a complete transformation in the past few years. It’s become more fast-moving than ever before and the changing dynamics of the industry are quickly rendering the old ways of positioning services obsolete. However, the great news is that when you align your company’s strategies with retailers, you’ve automatically made your services more valuable to your brand clients. In doing so, you also become a member of an elite group that is setting a strategic agenda with retailers on the front end and not simply reacting to a plan that was established months (or even years) earlier. You’re also making a vital transition from order-taker to strategic advisor—and from tactical executor to program coordinator.

However, in order to assume that position, you must recognize not only how much retail has changed, but where it’s going. Carol will cut through the clutter and confusion and offer a road map for achieving success amid today’s fast-changing retail landscape. Sharing her expertise in direct-to-retail positioning, Carol will offer insights into how to identify high-value opportunities, address critical retail challenges, and dramatically transform your company’s relevance in the process.
In this session, you’ll learn:

How to stake your claim in a highly-competitive world where fewer and fewer retailers and suppliers have been left standing

• How to de-commoditize your services—and why you must
• Why the new motto for success in retail is: “To the coordinator goes the spoils”
• What your company can do to combat “commodity hell” at the retail level
• Who the new decision-makers are at retailer headquarters—and how to reach them
• Why courting the influencers is just as important as wooing the decision-makers
• How the relationships between suppliers, retailers, and third party providers have been fundamentally altered—and how to take full advantage
• What private band means to your business (and what it doesn’t)
• How to differentiate your company’s strategies—on both sides of the retail “table”

Carol Spieckerman: Carol is a noted authority on directional developments in retail and direct-to-retail positioning. Her firm’s category-agnostic, retailer-centric approach positions clients for strategic, high volume opportunities with major retailers. newmarketbuilders’ clients include global brands, licensors, agencies, and solution providers in multiple channels.

Retail Guest
Suzanna Eversole
Manager, Print Production – REI

Suzanna will address important issues at REI and the roles that vendors can play in helping REI achieve its goals and objectives.

SPIRE Member Updates
Two SPIRE members will provide overviews of the company and share their views of changes of the changing marketplace. These updates provide unique insight in to the markets served by SPIRE members.

Register now for the 2011 SPIRE meeting — February 20-23, 2011.