Prosci’s Executive Sponsor Workshop
Life Cycle Institute
Prosci’s Change Management Sponsor Program is designed for executives and senior leaders that serve as sponsors of change.
Active and visible sponsorship is the number one contributor to overall project success. This 4+ hour program will help your leaders embrace their role in the change process. They will discover that “visible and active sponsorship” is more than simply authorizing resources or providing funding.
We will work with the leaders at this conference to define specific objectives to manage a change at their organization. They will be actively engaged in workshops to help develop this competency and drive alignment with their managers and employees. Included in this proposal is the course content and recommended pre-work.
- Learn the critical connection between change management and business results.
- Fully understand the role of effective executive sponsorship.
- Be able to build support among key business leaders.
- Strategically position their projects for success.
Course Topics Include:
- Change Management and Business Results
- States of Change
- A Look at the Best Practices Data
- Prosci’s Change Management Methodology
- Position Yourself for Sponsorship Success
- Position Your Organization for Change Success
- The ADKAR Model
- Roles for Leading Change
Scott Franklin: With over 20 years experience in organizational design, change management, and delivering sustainable improvements, Scott is a well-respected authority on organizational change, specializing in the leadership responsibilities of change management. Scott brings specific expertise in the areas of creating a combined learning organization in parallel with a strengths-based organization, while simultaneously creating a culture of execution.
|"The educational program was really an eye opener. The presentation demonstrating the extent to which our approach to marketing must be fully integrated and coherently organized across many different outlets was very impressive."
General Manager, Miller Zell
Register now for the 2011 SPIRE meeting — February 20-23, 2011.
ALERT: The hotel for the 2011 SPIRE event is full, please contact Mary Johnson at 703.359.1308 for housing information.
SPIRE 2011 Quick Facts:
February 20-23, 2011
Omni Tucson National Resort
$189 plus applicable taxes
Fly into either: Tucson International Airport or Phoenix Sky Harbor Airport
Please contact Mary Johnson at 703.359.1308
Education Sessions Sponsored by:
Moving Up the Value Chain
President and CEO newmarketbuilders
There is a game-changing transformation taking place in today’s retail environment that is having a dramatic impact on SGIA member companies. In a very short period of time, retailers have morphed into product developers, marketers, content creators, and brand brokers.
What that means is that retailers no longer have to rely solely on the brands, products, and services other companies supply them to differentiate themselves from the competition. In order to compete, they’ve had to develop distinct points of view and tightly control their expanding brand environments, both online and offline. In other words, retailers no longer think of themselves as simply as stores WITH brands—they see themselves AS brands.
There’s no doubt that the retail industry has undergone a complete transformation in the past few years. It’s become more fast-moving than ever before and the changing dynamics of the industry are quickly rendering the old ways of positioning services obsolete. However, the great news is that when you align your company’s strategies with retailers, you’ve automatically made your services more valuable to your brand clients. In doing so, you also become a member of an elite group that is setting a strategic agenda with retailers on the front end and not simply reacting to a plan that was established months (or even years) earlier. You’re also making a vital transition from order-taker to strategic advisor—and from tactical executor to program coordinator.
However, in order to assume that position, you must recognize not only how much retail has changed, but where it’s going. Carol will cut through the clutter and confusion and offer a road map for achieving success amid today’s fast-changing retail landscape. Sharing her expertise in direct-to-retail positioning, Carol will offer insights into how to identify high-value opportunities, address critical retail challenges, and dramatically transform your company’s relevance in the process.
In this session, you’ll learn:
How to stake your claim in a highly-competitive world where fewer and fewer retailers and suppliers have been left standing
- How to de-commoditize your services—and why you must
- Why the new motto for success in retail is: “To the coordinator goes the spoils”
- What your company can do to combat “commodity hell” at the retail level
- Who the new decision-makers are at retailer headquarters—and how to reach them
- Why courting the influencers is just as important as wooing the decision-makers
- How the relationships between suppliers, retailers, and third party providers have been fundamentally altered—and how to take full advantage
- What private band means to your business (and what it doesn’t)
- How to differentiate your company’s strategies—on both sides of the retail “table”
Carol Spieckerman: Carol is a noted authority on directional developments in retail and direct-to-retail positioning. Her firm’s category-agnostic, retailer-centric approach positions clients for strategic, high volume opportunities with major retailers. newmarketbuilders’ clients include global brands, licensors, agencies, and solution providers in multiple channels.
Manager, Print Production – REI
Suzanna will address important issues at REI and the roles that vendors can play in helping REI achieve its goals and objectives.
SPIRE Member Updates
Two SPIRE members will provide overviews of the company and share their views of changes of the changing marketplace. These updates provide unique insight in to the markets served by SPIRE members.
Register now for the 2011 SPIRE meeting — February 20-23, 2011.
Continue to Maximize Your Position in the Retail Sector at the May Conference
The SPIRE meeting is just the beginning
Keeping with the goals of SPIRE, Carol Spieckerman’s presentation will be strategic — focusing on management’s approach to the retail sector. In May of 2011, SGIA will present a Business Development Conference also focused on maximizing opportunities in support of the retail sector, however, the Conference will be approximately 30 percent strategic and 70 percent tactical. It will be a great follow up for SPIRE members and well-suited to key managers from SPIRE companies. Mark your calendars to attend.
Business Development Conference
Improving Your Position in the Retail Supply Chain
May 11–12, 2011
Sheraton Denver Downtown Hotel