Commoditization might be the biggest challenge your business will face. But with the right approach your company can counter the affects of commoditization. The articles in this special series are intended to help you consider a wide range of options as you create effective ways to maximize profitability.

• Pricing and Commoditization
  Under the acid test of commoditized margins some long held pricing concepts are coming up short; an effective pricing systems is critical to profitability.
• Success in a Commoditized Marketplace
  For many in the SGIA community, it’s time to take action to slowdown the affects of commoditization. The sectors within our community that will be hit the hardest – and the soonest – are short-run sign and banner shops, garment decorators and those imagers using business-to-consumer (B2C) business models.
• Finding the Commoditization Sweet Spot
  To be successful with the commodity sweet spot business model, picking the right products is critical; as is timing in the marketplace.