|
 |
Specialty
Graphic Imaging Association
|
 |
Executive Summary
July 2010 |
US and Canadian Printers Succeeding in a Competitive Global Marketplace
In December 2009, I reported about print buyers moving away from offshore providers and coming back to US and Canadian graphics producers for some of their printing. Since then, the trend to use domestic graphics producers has gained momentum. The marketplace is changing faster than ever and the need for customers to take advantage of short-term opportunities has changed the game.
Customers have found that shipping fees, storage costs, higher error rates and the inability to change quickly in a dynamic market have eaten away the savings offered by offshore printing. Customers are finding that they have higher operational costs and more waste, and they are often a step behind competitors as new opportunities “pop-up” in the marketplace. The value of mobility, maintaining high quality and active customer support has resulted in offshore work coming back to US-based businesses that can effectively meet customer needs in today’s dynamic marketplace.
Several graphics producers have told me that it’s typical for them to produce a series of smaller projects instead of one big project. Many are contributing more to the creative process than they were a year ago and most are taking a more active role in the storage and distribution of finished graphics. This approach is proving to be a better fit for today’s marketplace.
Others are taking on more of the graphic management responsibility for their customers. They are working more closely with customers to provide a complete graphics management service and are fulfilling a role that was once the responsibility of the customer.
To compete in today’s marketplace, graphics producers need the latest equipment and cutting-edge techniques. The 2010 SGIA Expo (Las Vegas, October 13–15) is the best place to see the latest technologies and interact with community leaders. With the North American market continuing to gain strength, this year’s Expo will be especially important and valued.
See you in Vegas!
|
|
|
SGIA Webinars 
|
|
SGIA Training & Testing
|
|
Other Events |
|
|
|
