Implementing G7 for Better ROI
SGIA member company GSP Marketing Technologies (Clearwater, Florida) recently achieved G7^® Master Printer Qualification from IDEAlliance in both digital and screen printing methods. According to Production Manager Paul DeGolyer, in just a few months of being G7 qualified, the company has already witnessed a solid return on investment.

SGIA: What motivated your company to make this move?
DeGolyer: Over the past several years, we saw a dramatic shift in the printing culture as digital printing became the more viable and desired print method for today's market. Overtime, customers started expecting digital quality across all printing methods. The push to get screen printing closer to digital quality was the expectation and goal of our company.

This is when we started to get serious about G7 methodologies and brought in Tony Quinn from NAZDAR Consulting Services to demo the program. We were instantly amazed at all of the benefits that G7 was going to bring to our shop and aggressively pursued implementation.

SGIA: Can you discuss the process of implementing G7 in your facility?
DeGolyer: Quinn spent several days training our company on the concepts of neutral grey balance and G7. Our staff was amazed not only with the knowledge gained regarding color management, but also at how quickly they saw the results on press and in the finished product.

After the evaluation from Quinn, we brought in Mike Ruff, chief technology officer at NAZDAR Consulting Services, who held a workshop for all of the sales staff to bring them up to speed on G7 as well as how to introduce all of the benefits of G7 customers. Jobs now seem to fly off the press lines and overnight printing has become much easier. We also saw rapid improvements in color management with a better understanding of neutral grey balance.

Thanks to our dedicated workforce and the support from NAZDAR, we have finally taken our shop to the next level in color management and have used G7 practices to improve all elements of what we do day in and day out.

For more information about G7 methodologies and to take advantage of SGIA's discounted G7 consulting services, visit SGIA.org.