SGIA '08 Exhibitor Information SGIA '08 Expo Extra
October 15-18, 2008
 A Newsletter for SGIA '08 Exhibitors • Issue 2008-5

SGIA’08 Is Where the Innovation Nation Unites!

Now Available: Exhibitor Service Manual Online
Exhibitor Service Manual OnlineThe online exhibitor service manual for SGIA’08 is now live and ready to make your SGIA-exhibiting life easier. Please login to use the system using your Company ID and password:

Company ID: #merge1#

Password: #merge2#

If you’re having trouble logging in, please contact Jean Lambert at 703.359.1379.

Registration & Your Virtual Booth
SGIA has launched the SGIA’08 Web site — complete with easy-to-use online registration, descriptions of the 50+ stellar educational sessions and, as they become available, exhibitors’ new product announcements.

This means you should be updating your Virtual Trade Show (VTS) booth regularly to make sure attendees know where to find you and are prepared to see (and buy) what you’re bringing!

Use your company ID and password provided above to log in and get the most out of your VTS booth. If you’re having trouble logging in, contact Jean Lambert at 703.359.1379.

Make the Most of Your Marketing Money

  • Give your clients free SGIA’08 Expo Hall passes! Log in to your Virtual Trade Show booth to generate your VIP passes.
  • Give out your number: Include your booth number and SGIA’08 logo in your advertising, marketing and public relations efforts.
  • Post the SGIA’08 banner on your Web page! Download the well-known logo today.
  • Mix a little business with pleasure by participating in the Friday Night Dinner Party and the Keynote Luncheon.
  • Sponsor and/or play in the John M. Crawford Golf Tournament.
  • Distribute HTML versions of SGIA’08 broadcast e-mails (or have us do it for you).
  • Send SGIA’08 postcards to your mailing list (we’ll do the printing for you).
  • Notify the press and SGIA about your SGIA’08 product launches. 
  • Include your logo with your Expo Directory listing.
  • Run a full or half -page ad in the Expo Directory.

To take advantage of any of these promotional concepts and possibly earn a free full page ad in the Expo Directory, contact SGIA’s V.P. Marketing, Sondra Fry Benoudiz: 703.359.1332.

Out There and Lovin’ It
Get your company name out there and love the immediate return on investment. SGIA’s 15,000+ attendees will take their official SGIA’08 tote bags everywhere — from end to end of the Expo hall, to educational sessions and then back to their hotels (not to mention where they take them after SGIA’08 ends — think airports, hotels, even grocery stores!). Be unavoidable all year long: Put your logo on the bag by reserving your tote-bag sponsorship today. Investment: $8,000 plus costs.

Contact Sondra Fry Benoudiz: 703.359.1332.

Mapping Out Innovation Nation
For four days, SGIA’08 attendees will use their map to make their way around the Expo floor. As a map sponsor, you can take advantage of this with an ad that points to your booth location, your booth highlighted on the floor plan and your company name highlighted in the exhibitor list. It’ll draw their eye like a great big “X” would. Investment: Inside — $3000; back cover — $8,000. Contact Jean Lambert: 703.359.1328.

Speaking of the Expo Floor
SGIA’08 floor space is already 96 percent sold out. And that’s terrific, because the more exhibitors we have at SGIA’08, the more reasons our attendees have to walk the Expo floor (over and over again). In addition, it’s a good time to let us know if you’re planning to share your booth with another company — and give attendees another way to find you. For complete details and instructions, contact Jean Lambert: 703.359.1379.

On a side note: Please remember to remit the balance of your booth fees by June 16.

Get a Room
SGIA has locked in excellent rates for Atlanta hotels during the SGIA Expo, including at our headquarter hotel, the Westin Peachtree Plaza. Reserve now through Travel Planners and:

  • Pay when you check out
  • Get the excellent rates we've negotiated for you
  • Ride the free shuttles to and from SGIA'08 and related events

Keep Attendees In the Know
Be sure to e-mail your news and any accompanying images to Cass Johnson for use in SGIA’s Industry Insights and the Hard Copy section of SGIA News to keep attendees and members up-to-date with information about your company. Please be sure to follow all SGIA artwork specifications and requirements.

Tip Us Off
Each issue of SGIA e-News includes a reader’s tip about productivity, production efficiencies, business practices and more. Send your tips to tips@sgia.org. If we run it, you’ll receive an SGIA Bowling Shirt and we’ll run a photo of you wearing it. You’ll also get your company in the news.

Expo Extra — A Newsletter for Exhibitors