Bo Burlingham
SGIA ’08 Keynote Luncheon speaker Bo Burlingham is an Editor-at-Large of Inc. magazine and author of “Small Giants: Companies that Choose to Be Great Instead of Big.” He is a highly sought-after speaker and business strategist.
Q: With today’s economic situation, why is it so important for companies to think of success in terms other than consistent year-over-year growth?
A: The question is not how you think of growth. The question is, why are you growing? Why are you doing whatever it is you do? Those are the critical questions to answer regardless of the state of the economy. Growth is not an end in itself. It’s a means to an end. So what’s the end you have in mind? Do you simply want to make as much money as possible?
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