One of the goals of PDAA is to help bring graphics installers a broader range of opportunities for their businesses. While fleet graphics and vehicle-related installations continue have ruled the roost for many PDAA members, an ever expanding group of installers have looked to other applications as a way to expand their business opportunities and bring additional elements to their range of services.
 
One such example is in retail settings, where installers are working with graphics producers, brand managers and directly with retailers to add engaging sales and branding images to stores and other retail-related settings. Walls, floors, windows, display cases and a growing number of objects and surfaces now receive full vinyl graphics treatments, providing branding and other retail messages exactly where buying decisions take place.
 
By exhibiting at this year’s GlobalShop trade show (March 28-31), which is the largest store design and at-retail marketing show in the United States, PDAA is working to raise the visibility of graphics installation in general – and PDAA members specifically – before thousands of designers, retailers, brand managers and other decision makers. By doing so, these professionals are able to better understand the possibilities of applied graphics in retail, and further understand the critical importance of graphics installers in completing graphics projects successfully.
 
For those graphics installers currently serving retail clients or seeking new avenues of opportunity – retail or otherwise – PDAA is committed to representing its member installation companies before key producers and decision makers.
 
Submitted by: Dan Marx, PDAA