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PDAA Webinar Archive
Watch and learn from select past PDAA Webinar programs. All programs run roughly an hour. To learn about and register for upcoming SGIA Webinars, please consult the Main SGIA Webinars Page.
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Marketing Tools 101
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VIEW VIDEO |
| April 04, 2012 |
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HCS will present an overview of the tools and skills needed to sell in today’s graphic communications market, which has never been as competitive or as sophisticated as it is today. A business card and a few samples simply aren’t enough to effectively develop your business. In the new lifecycle of business development, many, and varied, audiences are demanding attention. Are your business development activities gaining traction? Do your teams have the tools they need to present the proper image to your clients? This Webinar will discuss marketing planning and what tools need to be in place, along with a few techniques to build confidence in your business communication strategies. We will walk you through our evaluation process, and prepare you for the challenges ahead.
Who should attend: Owners, Marketing Teams, Sales Teams
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Branding: Lead Don't Follow
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VIEW VIDEO |
| March 07, 2012 |
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This presentation will explain exactly how your company is branded (Hint: It’s not your logo!), and how you can develop a strategy to take the high ground in your category. This informative lecture will touch on all the key aspects of a brand, both on and offline, and will deliver tips on how to make your brand stronger in today’s changing marketplace, all based on real-world examples and on-the-ground experience.
Who should attend: Company Owners, Marketing Teams, Sales Teams
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Ed Roach
The Branding Experts
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Sign Installation Strategies
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VIEW VIDEO |
| February 15, 2012 |
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Get an inside look at the tools and tricks of sign installation from a sign and graphics professional who has done it all. Each installation is different; take the time to learn how to navigate the challenges and discover innovative, cost-saving solutions. Come with installation-specific questions for a spirited discussion following the presentation. Note: The program gets underway after some brief technical difficulties.
Who should attend: Company Owners, Production Mangers, Installers
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Taking Stock of Your Safety & Health Program
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VIEW VIDEO |
| February 08, 2012 |
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It’s time to revisit your safety and health efforts to ensure that all of your bases are covered, since OSHA has expanded its site-specific targeted inspection program to companies with 20 employees. This 60-minute Webinar will walk you through all of the information you need to develop and implement an effective safety and health program.
Who should attend: Company Owners, Safety Managers, HR Managers
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Business Metrics for Graphics Producers
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VIEW VIDEO |
| January 18, 2012 |
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Learn to determine the true financial health of your company, create pricing strategies that guarantee expected profit and project business growth in the months and years to come. Attend this session to find out how to make common business metrics work for you, augment your bottom line and bring increased efficiency to your operation.
Who should attend: Owners, Production Managers, Finance Managers
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Looking Back at 2011 and Forward to 2012
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VIEW VIDEO |
| December 14, 2011 |
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Legislative and regulatory activity can have tremendous impacts on our imaging community. Spend time taking a look at those key issues that formed 2011 and a look ahead at what to expect in 2012. Topics to be covered include key safety and health issues; environmental issues such as state regulatory actions as well as Chemical programs such as REACH and the Toxic Substances Control Act; and the key issues of the upcoming presidential election year!
Who Should Attend: Company owners, compliance managers.
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Online Marketing for Small Businesses
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VIEW VIDEO |
| November 16, 2011 |
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This program presents essential strategies for marketing your business online. Starting with identifying your value propositions and understanding the value of your brand, Barbra Bannon takes Webinar attendees through search engine optimization, social media strategies and more. Don’t miss this strong opportunity to unlock the power of online marketing.
Who Should Attend: Company owners, marketing managers, sales managers.
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Efficiency in Vehicle Wrap Installation
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VIEW VIDEO |
| July 20, 2011 |
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Join installation trainer Justin Pate as he discusses how you can save time and improve the quality of your vehicle wrap installations. Learn how to limit mistakes, keep your workplace in order and avoid the mental stress associated with unorganized, inefficient wrap projects.
Who Should Attend: Graphics installers, graphics producers serving vehicle wrap markets.
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Effective Marketing Skills for Small Businesses
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VIEW VIDEO |
| June 15, 2011 |
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Learn how to use multiple communication channels and creative approaches to raise the visibility of your business and build your brand. This presentation will highlight valuable strategies for effective, affordable small business marketing initiatives.
Who Should Attend: Business Owner, Marketing Managers, Brand-Conscious Imaging Professionals.
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SGIA Expert Forum: Materials for Applied Graphics
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VIEW VIDEO |
| March 30, 2011 |
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Learn the latest trends in products and application for pressure sensitive media in this panel discussing featuring manufacturer representatives. This is essential session for any company involved in the printing or installation of pressure sensitive products, or looking to work pressure sensitive products into their product mix.
Panelists:
Tim Boxeth, 3M
Jodi Sawyer, FLEXcon
Jason Yard, MACtac
Who Should Attend: Owners, Production Managers, Graphics Installers
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How to Build Profits through Effective Branding
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VIEW VIDEO |
| March 24, 2010 |
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Discover what other leading specialty printing and imaging companies already
know about the importance of building a company brand. Gain insight into how a
brand is not just about having a logo, but about creating a 360 degree
experience for your customers from the moment they come in contact with you —
whether it’s by phone, online or face-to-face. Find out how a brand can
increase your profits by acquiring new customers and keep current ones coming
back for more.
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Understanding and Working with the Graphic Installer Community
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VIEW VIDEO |
| January 01, 2010 |
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Join a respected graphic installation expert and trainer as he gives an inside view of the graphics installation industry, and provides valuable tips on how to work effectively and efficiently with graphic installers. Whether you work with in-house or independent installers, you will come away from this program better equipped to execute this critical process step.
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SGIA Webinars 
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SGIA Training & Testing
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