SGIA '07 Speaker Teri Ross Makes Web Intelligence Easier

For Immediate Release
August 23, 2007
Contact: Marguerite Higgins, SGIA
703.359.1310
mhiggins@sgia.org

Fairfax, Virginia -- Learn how to maximize your online marketing investment. SGIA '07 (Orlando, Florida; October 24-27, 2007) has the educational session to help you determine the online strategies that work best for your Web site. http://www.sgia.org/events/current_expo/sgia07/index_attend.cfm

"A Web site really needs to be integrated with the rest of the company's overall marketing plan to support and reinforce other sales strategies," said Ross, President of Imagine That Consulting Group Inc. and Expo speaker for the "Return on Internet: The New ROI" educational session (Wednesday, October 24; 2:00 pm-3:15 pm). http://www.sgia.org/events/current_expo/sgia07/planner/

"I think most businesses have only touched the tip of the iceberg in effectively utilizing their Web sites and the Internet."

In addition to helping specialty imagers get the most from online marketing, Ross will cover:

* How Web sites can do more than sell services and products

* Methods to attract the right online customers

* Proper keyword selection

* Effective ways to manage and measure Web traffic results 

"There are literally hundreds of ways to glean business intelligence from your site. It's important to focus on the right ones so you can better evaluate and revise online marketing initiatives," added Ross, a recognized authority on Internet technologies and marketing.

The session is geared for company webmasters, sales and marketing representatives, and senior managers. Find more details on this and other educational sessions at SGIA '07 at SGIA.org, Keyword: Sessions. http://www.sgia.org/events/current_expo/sgia07/conference/

SGIA -- Supporting the Leaders of the Digital & Screen Printing Community
"Specialty imaging" comprises digital imaging, screen printing and the many other imaging technologies SGIA members use, including those they'll tap in the future. These are the imaging processes and technologies employed to create new products and to enhance existing products including point-of-purchase displays, signs, advertisements, garments, containers, and vehicles. To make the most of your specialty imaging business, take full advantage of the information on SGIA.org, and experience the specialty graphic imaging industry first-hand at SGIA '07 (Orlando, Florida, October 24-27, 2007).

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