SGIA '07 Speaker Bruce Ridge Encourages Sales Development

For Immediate Release
August 16, 2007
Contact: Marguerite Higgins, SGIA
703.359.1310
mhiggins@sgia.org

Fairfax, Virginia -- To better help specialty imagers meet their customers' needs, industry consultant Bruce Ridge will share his expertise for handling common sales miscommunications during his educational session at SGIA '07 (Orlando, Florida; October 24-27, 2007). http://www.sgia.org/events/current_expo/sgia07/index_attend.cfm

"What Every Person in Print Sales and Customer Service Should Know about Color" (Wednesday, October 24; 2:00 pm-3:15 pm) takes on a prevalent issue among imaging companies: Salespeople being disconnected from what is possible and realistic within their company's capabilities, and how that impacts industry practices. http://www.sgia.org/events/current_expo/sgia07/planner/

"It's very common," said Ridge, Business Director for Nazdar Consulting Services, "that sales and customer service people are not up-to-date on the proofing technology, color matching systems and acceptable variation and tolerances in color reproduction."

Ridge plans to run down the latest methods for accurate color matching and proofing, general print specifications for a broad customer base and current printing standards. He'll also stress solutions that have worked to help sales teams increase sales of their company's stronger products or services.

"Most companies have limitations, and it's important for customer service or sales representatives to know what they can do well and aggressively market those products," he said.

The session, a must for sales managers and customer service reps, also benefits business owners and pre-press managers. "It's important for them to know what their sales force is learning," Ridge added.

Learn more about Ridge's session and other business management seminars at the Expo by visiting SGIA.org, Keyword: Sessions. http://www.sgia.org/events/current_expo/sgia07/conference/

SGIA -- Supporting the Leaders of the Digital & Screen Printing Community
"Specialty imaging" comprises digital imaging, screen printing and the many other imaging technologies SGIA members use, including those they'll tap in the future. These are the imaging processes and technologies employed to create new products and to enhance existing products including point-of-purchase displays, signs, advertisements, garments, containers, and vehicles. To make the most of your specialty imaging business, take full advantage of the information on SGIA.org, and experience the specialty graphic imaging industry first-hand at SGIA '07 (Orlando, Florida, October 24-27, 2007).

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