SGIA ’07 Keynote Covers How to “Break from the Pack”

For Immediate Release
July 30, 2007

Contact: Kate Achelpohl, SGIA
703.359.1301
kate@sgia.org

Fairfax, Virginia -- It's a copycat economy we live and work in, says Oren Harari, PhD, and thriving businesses need to stand out from the crowd. Harari will deliver the Keynote Address at SGIA '07 (Orlando, Florida; October 24-27).

"Commoditization and standardization can shrink profit margins beyond recognition and severely limit growth, " notes SGIA President/CEO Michael Robertson. "Specialty imaging success comes from the value you, and only you, can provide to your customers."

Harari's comments will focus on managing change as well as building and keeping a competitive advantage, with practical advice for putting these concepts into action after the Expo.

"Markets are becoming more crowded with me too players and products. ... To sustain healthy growth and competitive advantages in today's Copycat Economy, your organization must break from the pack," Harari says.

SGIA and Harari will bring SGIA '07 attendees the tools to do just that. Harari has been dubbed one of the 40 Best Minds in business management in the world by the Financial Times (London). In addition to his consulting business, he teaches strategic and global management for the Graduate School of Business at the University of San Francisco.

The Keynote Luncheon & Address (session K01) takes place Wednesday, October 24, from noon-1:45 pm at the Orange County Convention Center. Separate ticket required: $35 ($40 non-members) before September 21; $40 ($45 non-members) after September 21.

Learn more, and register for SGIA '07, at SGIA.org, Keyword: SGIA07.

SGIA -- Supporting the Leaders of the Digital & Screen Printing Community
"Specialty imaging" comprises digital imaging, screen printing and the many other imaging technologies SGIA members use, including those they'll tap in the future. These are the imaging processes and technologies employed to create new products and to enhance existing products including point-of-purchase displays, signs, advertisements, garments, containers and vehicles. Make the most of your specialty imaging business. Take full advantage of the information on SGIA.org, and experience the specialty graphic imaging industry first-hand at SGIA '07 (Orange County Convention Center, Orlando, Florida; October 24–27, 2007).

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