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SGIA Webinar Archive
Watch and learn from select past SGIA Webinar programs. All programs run roughly an hour. To learn about and register for upcoming SGIA Webinars, please consult the Main SGIA Webinar Page.
ATTENTION Mac and mobile device users: The archived Webinars are designed to play on Windows Media Player. Mac users: Download the Quicktime Player plug-in to view archived SGIA Webinars. They may or may not play on mobile and Apple-based devices.
SOFTWARE REQUIREMENTS: In order to play the recorded webinars you may have to download g2m4 codec for your media player. This codec is available on GoToMeeting site (will open in a new window):
https://www4.gotomeeting.com/codec?Portal=www.gotomeeting.com |
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Sales for Graphics Producers
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VIEW VIDEO |
| April 25, 2012 |
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Do you want to take your graphics and sign business to a new level? Know that it requires so much more than quality printing, a decent price and strong customer service. In fact, these are expected as standards. Join print-sales expert, Peter Ebner, as he demonstrates how you can focus on desired, vertical markets, expand opportunities to upsell through print programs and packages, how to get appointments and, most importantly, how to close the deal. If you’re hungry for more business, then this high-energy, idea-rich session is essential.
Who should attend: Company Owners, Marketing Teams, Sales Teams
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Why Printers Win When They Choose to Be Partners and Not Just Vendors
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VIEW VIDEO |
| April 18, 2012 |
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Why Printers Win When They Choose to Be Partners and Not Just Vendors
In this informative panel, we will discuss what defines a great printing partner. Gain insight and develop an understanding of today’s corporate print buyer and the expectations they hold for printing account managers and support staff to continuously add value. Recognize your link in the product supply chain, and understand that corporations want you to lead them; don’t wait for them to tell you what to do!
Who should attend: Company Owners, Marketing Teams, Sales Teams
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UV LED Curing for Screen Printing
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VIEW VIDEO |
| April 11, 2012 |
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Inform yourself about the latest developments in UV LED curing for screen printing, and learn where and how this innovative curing technology will be utilized in SGIA’s exclusive Webinar. Further, we will discuss the ongoing efforts to increase the efficiency of UV LED, and how careful coordination of curing units, ink and substrates are essential to the success of UV LED.
Who should attend: Production Managers, Production Technicians
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Marketing Tools 101
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VIEW VIDEO |
| April 04, 2012 |
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HCS will present an overview of the tools and skills needed to sell in today’s graphic communications market, which has never been as competitive or as sophisticated as it is today. A business card and a few samples simply aren’t enough to effectively develop your business. In the new lifecycle of business development, many, and varied, audiences are demanding attention. Are your business development activities gaining traction? Do your teams have the tools they need to present the proper image to your clients? This Webinar will discuss marketing planning and what tools need to be in place, along with a few techniques to build confidence in your business communication strategies. We will walk you through our evaluation process, and prepare you for the challenges ahead.
Who should attend: Owners, Marketing Teams, Sales Teams
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Pricing for Graphics Producers
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VIEW VIDEO |
| March 28, 2012 |
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Making a profit in today’s graphics and sign industry, which is facing fierce competition and thin margins, requires reliable company data and strong control of production costs. Pricing accuracy is critical to the future of your business. Learn strategies and techniques to help you capture your costs, manage your prices and maintain a healthy margin for your graphics and sign business in this Webinar.
Who Should Attend: Owners, Production Managers, Sales Managers
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Pricing for Garment Decorators
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VIEW VIDEO |
| March 21, 2012 |
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Competition is high and low margins rule the game in today’s garment decoration industry. Making a profit requires firm control of production costs and pricing based on reliable data. Pricing accuracy is critical to the future of your business. Learn strategies and techniques to help you capture your costs, manage your processes and maintain a healthy margin for your garment decoration business.
Who should attend: Owners, Production Managers, Sales Managers
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Choosing the Right Digital Signage System
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VIEW VIDEO |
| March 14, 2012 |
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If you are a traditional graphic signage provider trying to choose the right digital signage system to fit your needs, let this Webinar provide you with an overview of the key elements, issues and essentials in qualifying, designing and deploying digital signage technologies. This technology-focused session will serve as a prime opportunity for you to get all of your digital signage questions answered.
Who should attend: Digital Signage and Graphics Professionals
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Branding: Lead Don't Follow
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VIEW VIDEO |
| March 07, 2012 |
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This presentation will explain exactly how your company is branded (Hint: It’s not your logo!), and how you can develop a strategy to take the high ground in your category. This informative lecture will touch on all the key aspects of a brand, both on and offline, and will deliver tips on how to make your brand stronger in today’s changing marketplace, all based on real-world examples and on-the-ground experience.
Who should attend: Company Owners, Marketing Teams, Sales Teams
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Ed Roach
The Branding Experts
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Monitor Calibration and Soft Proofing with Photoshop CS5
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VIEW VIDEO |
| February 29, 2012 |
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Spend an hour with industry expert Jeff Burton, and grasp a lifetime of tips for your workflow efficiency and product quality. This informative Webinar includes a demonstration of, and discussion about, monitor calibration using X-Rite i1 and soft proofing setup in Photoshop CS5.
Who should attend: Production Managers, Pre-Press Professionals, Designers
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Art Preparation for Digital Garment Decoration
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VIEW VIDEO |
| February 22, 2012 |
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Direct-to-garment printing is, at its core, a very simple task, but knowing how to maximize graphics can be the key to your success. This Webinar will detail the process of preparing images for direct-to-garment printing, plus special file and image requirements. Pick up a few valuable tips along the way to get the best prints from your graphic. From beginners to advanced technicians, you’ll find something for you!
Who should attend: Production Managers, Artists, Designers
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Sign Installation Strategies
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VIEW VIDEO |
| February 15, 2012 |
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Get an inside look at the tools and tricks of sign installation from a sign and graphics professional who has done it all. Each installation is different; take the time to learn how to navigate the challenges and discover innovative, cost-saving solutions. Come with installation-specific questions for a spirited discussion following the presentation. Note: The program gets underway after some brief technical difficulties.
Who should attend: Company Owners, Production Mangers, Installers
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Taking Stock of Your Safety & Health Program
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VIEW VIDEO |
| February 08, 2012 |
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It’s time to revisit your safety and health efforts to ensure that all of your bases are covered, since OSHA has expanded its site-specific targeted inspection program to companies with 20 employees. This 60-minute Webinar will walk you through all of the information you need to develop and implement an effective safety and health program.
Who should attend: Company Owners, Safety Managers, HR Managers
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Supercharge Your Printed Wearable Sales
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VIEW VIDEO |
| February 01, 2012 |
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Supercharge your garment decoration sales by changing the way you sell your products. Hear from print sales expert, Peter Ebner, as he discusses how garment decorators can do more than is expected of them and find additional profit opportunities using: Upselling strategies, new product areas, and packages. Learn about securing appointments and, most importantly, closing the deal. Add some beef to your bottom line by attending this high-energy, idea-rich sales event.
Who should attend: Company Owners, Sales Professionals
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Business Metrics for Graphics Producers
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VIEW VIDEO |
| January 18, 2012 |
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Learn to determine the true financial health of your company, create pricing strategies that guarantee expected profit and project business growth in the months and years to come. Attend this session to find out how to make common business metrics work for you, augment your bottom line and bring increased efficiency to your operation.
Who should attend: Owners, Production Managers, Finance Managers
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Looking Back at 2011 and Forward to 2012
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VIEW VIDEO |
| December 14, 2011 |
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Legislative and regulatory activity can have tremendous impacts on our imaging community. Spend time taking a look at those key issues that formed 2011 and a look ahead at what to expect in 2012. Topics to be covered include key safety and health issues; environmental issues such as state regulatory actions as well as Chemical programs such as REACH and the Toxic Substances Control Act; and the key issues of the upcoming presidential election year!
Who Should Attend: Company owners, compliance managers.
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CPSIA Certification – What You Need To Do
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VIEW VIDEO |
| December 08, 2011 |
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Starting January 1st, to be in compliance with the expiration of the stay of enforcement, your facility will be required to provide a general conformity certificate for all children’s products produced. This session will cover what is required on the form and how to incorporate the testing information covered in the December 7 program!
Who Should Attend: Company owners, compliance managers.
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CPSIA Testing Programs – Who Has to Test What, and How!
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VIEW VIDEO |
| December 07, 2011 |
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The stay of enforcement expires on December 31st! Facilities will not only be required to comply with the lead and phthalate content limits, but have the testing programs in place to prove it! This session outlines the required testing programs and your responsibilities.
Who Should Attend: Company owners, compliance mangers.
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Online Marketing for Small Businesses
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VIEW VIDEO |
| November 16, 2011 |
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This program presents essential strategies for marketing your business online. Starting with identifying your value propositions and understanding the value of your brand, Barbra Bannon takes Webinar attendees through search engine optimization, social media strategies and more. Don’t miss this strong opportunity to unlock the power of online marketing.
Who Should Attend: Company owners, marketing managers, sales managers.
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Licensing Equals Opportunity
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VIEW VIDEO |
| November 02, 2011 |
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Discover ways to grow your brand and increase revenue through this introduction to trademark, copyright and patent licensing. Join us for an informative walk-through of a typical brand licensing program, including key terminology; roles and responsibilities between licensors, licensees, and licensing agents; best practices; and resources for quick-starting a licensing program.
Who Should Attend: Company owners, project managers, sales managers.
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SGIA Expert Panel: Garment Decoration
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VIEW VIDEO |
| October 05, 2011 |
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Troubleshoot your company’s garment production and business challenges through direct access to SGIA’s panel of garment decoration experts. With a strong focus on quality decoration, efficient production and competitiveness in today’s marketplace, this interactive session may hold the key to your future successes.
Who Should Attend: Company owners, production managers, sales managers.
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Andy Anderson
Anderson Studio
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SGIA Expert Panel: Digital Textile Printing
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VIEW VIDEO |
| September 21, 2011 |
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Digital textile printing is an attractive product area for many digital printing companies, offering higher margins and a unique variety of end products that are attractive to quality-conscious customers. Find out the latest in printing equipment and materials for digital textile printing and learn how industry leaders are maximizing the benefits of fabrics.
Who Should Attend: Company owners, production managers, sales managers.
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Neal Zucker
Southern Tailors Flag & Banner
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Sales Techniques for Garment Decorators
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VIEW VIDEO |
| September 14, 2011 |
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Supercharge your garment decoration sales by changing the way you image products. Join print sales expert Peter Ebner as he shows how garment decorators can do more than what is expected of them and instead find additional profit opportunities through upselling strategies, new product areas, packages, getting appointments and closing the deal.
Who Should Attend: Company owners, sales managers, sales teams.
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Surface Tension & Adhesion for Industrial Screen Printing
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VIEW VIDEO |
| August 03, 2011 |
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When printing on plastics and other specialty materials, surface tension becomes a critical factor in effective ink adhesion, which in turn affects print quality, product performance and the bottom line. Find out how to effectively manage surface tension and bid adieu to adhesion problems.
Who Should Attend: Screen printing owners, production mangers.
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Efficiency in Vehicle Wrap Installation
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VIEW VIDEO |
| July 20, 2011 |
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Join installation trainer Justin Pate as he discusses how you can save time and improve the quality of your vehicle wrap installations. Learn how to limit mistakes, keep your workplace in order and avoid the mental stress associated with unorganized, inefficient wrap projects.
Who Should Attend: Graphics installers, graphics producers serving vehicle wrap markets.
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Current Color & Printing Standards
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VIEW VIDEO |
| July 13, 2011 |
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Effective color management and the ability to comply with and maintain other critical printing standards are key differences between the industry’s best companies and the rest of the pack. Learn the basics of these important standards and find out how your company can benefit from more measurable and higher-quality procedures.
Who Should Attend: Company owners, production mangers.
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Recent Developments in Inkjet Head Technologies
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VIEW VIDEO |
| July 06, 2011 |
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Find out how ongoing developments in inkjet-head technologies, and other digital image products, are produced, and how these new technologies will fundamentally change our industry. This forward-looking session is essential to understanding where our industry is headed.
Who Should Attend:
Company owners, production mangers
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SGIA Expert Forum: Sign & Graphics
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VIEW VIDEO |
| June 22, 2011 |
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Join this lively industry panel as they discuss ongoing developments in the graphics and sign industry, with a particular focus on the needs of multi-technology facilities. Listen, learn and gain the knowledge you need to increase the efficiency of your imaging business. Ask your questions to receive thoughtful answers from SGIA’s panel of sign and graphics industry experts.
Who Should Attend: Owners, Production Managers
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Tim Allen
Gillespie Graphics
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Effective Marketing Skills for Small Businesses
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VIEW VIDEO |
| June 15, 2011 |
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Learn how to use multiple communication channels and creative approaches to raise the visibility of your business and build your brand. This presentation will highlight valuable strategies for effective, affordable small business marketing initiatives.
Who Should Attend: Business Owner, Marketing Managers, Brand-Conscious Imaging Professionals.
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How to Make Money with Digital Decoration
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VIEW VIDEO |
| June 07, 2011 |
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The key to making money in this business is making profitable sales. But if you think you are selling sublimation, decorated products, digital printing, etc - you are WRONG! It’s not about selling decoration processes, it’s all about fulfilling the needs of the customer. How you package, position and market your products will make all the difference between making money or not... This eye-opening presentation might just cause you to rethink your current sales and marketing approach. In fact, your head will be swimming with new ideas for converting leads into sales when you leave this exciting idea-packed session!
Who Should Attend: Garment Decoration Owners, Production Managers
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Introduction to G7®
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VIEW VIDEO |
| May 19, 2011 |
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G7® is the newest and most useful process printing calibration ever developed. It has solved age old process printing issues in offset, flexography, screen printing and well as wide and grand format digital. Printers are finding the benefits of G7® Worldwide and ISO is now preparing to adopt the principles that have driven tremendous improvement in productivity and profitability in the print industry.
Even though this print specification is now 4 years old, there still remains a lot of confusion in the print industry about what G7® is and what it is not. It is apparent that many printers still want to understand G7® enough to make a good business decision about if it is right for their company.
Who should attend: Business Owners, Sales Managers, Sales Staff, Production Managers, Print QC Managers, Print Buyers and anyone that desires to know what G7® is and what it is not.
What Attendees will learn:
1. What is G7®?
2. What it is Not?
3. History
4. What is different from legacy process color specifications and standards.
5. Overview of the calibration.
6. How the calibration is driving production.
7. How the calibration is helping print buyers.
The series package and individual sessions are free for members. Nonmembers must join SGIA to participate.
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Integrating Digital Garment Decoration
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VIEW VIDEO |
| May 18, 2011 |
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This session includes a comprehensive review of the current technologies and platforms for digital decoration. Also addressed are required workflow and necessary steps for successful integration of digital garment decoration technologies into new or existing businesses.
Who Should Attend: Garment Decoration Owners, Production Managers
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All-Over Prints With or Without an All-Over Press
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VIEW VIDEO |
| May 11, 2011 |
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All-over prints are hot in today’s garment decoration industry. But how do you do the all-over prints your customers want with or without an all-over press. Join noted industry consultant Lon Winters as he shares strategies and techniques for producing all-over prints – and fulfilling wider customer needs – in today's competitive garment decoration industry
Who Should Attend: Owners, Production Managers
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Reporting to the City of Toronto: Environmental Reporting & Disclosure Bylaw for Printers
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VIEW VIDEO |
| May 05, 2011 |
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The webinar will provide an overview of the new bylaw and lead attendees through the process of determining whether they need to report, what substances to report and how to calculate emissions for submission online. Finally, we will take a look at the reporting website and what you need to submit your report.
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Wendy Nadan
Nadan Consulting
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SGIA Expert Forum: Printed Electronics
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VIEW VIDEO |
| April 27, 2011 |
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In advance of SGIA’s annual Printed Electronics and Membrane Switch Symposium,
learn the latest developments in printed electronics from a panel of industry
experts. Ongoing technological and market developments in this highly-specialized
area make staying up to date with industry changes essential. Listen, learn and ask
questions.
Panelists:
Don Banfield, Conductive Compounds
Neil Bolding, Macdermid
Tim Merrifield, Cubbison
Moderator:
Ray Greenwood, SGIA
Who Should Attend: Owners, Production Managers, Key Production Employees
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SGIA Expert Forum: Materials for Applied Graphics
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VIEW VIDEO |
| March 30, 2011 |
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Learn the latest trends in products and application for pressure sensitive media in this panel discussing featuring manufacturer representatives. This is essential session for any company involved in the printing or installation of pressure sensitive products, or looking to work pressure sensitive products into their product mix.
Panelists:
Tim Boxeth, 3M
Jodi Sawyer, FLEXcon
Jason Yard, MACtac
Who Should Attend: Owners, Production Managers, Graphics Installers
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Selling, Creating and Installing (Part 3)
Digital Graphics: Installation & Delivery
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VIEW VIDEO |
| March 16, 2011 |
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Installation and delivery of digital graphics projects is the final, critical step in many graphics projects, and a step that must be carefully and coordinated to ensure successful project completion. Covering installation and delivery of graphics for everything from vehicles to large, building-mounted banners, the program offers much to help you finish the job. This Webinar is the third part of David King’s three-part series, “Finding Profitability in Wide Format Digital Printing.”
Who Should Attend: Business Owners, Production Managers, Sales Team
This session is free for members, $25 for nonmembers.
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Selling, Creating, and Installing (Part 2)
Digital Graphics: Creating Your Product
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VIEW VIDEO |
| March 10, 2011 |
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Addressing everything from lamination to digital die cutting, wide format digital printing expert David King covers the broad spectrum of finishing technologies available to today’s imagers, and provides critical information to help you make print finishing a significant profit center for your business. This Webinar is the second part of David King’s three-part series, “Finding Profitability in Wide Format Digital Printing.”
Who Should Attend: Business Owners, Production Managers, Sales Team
This session is free for members, $25 for nonmembers.
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Selling, Creating and Installing (Part 1)
Digital Graphics: Selling the Print
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VIEW VIDEO |
| March 02, 2011 |
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Becoming successful in large format digital graphics starts with a concerted effort to sell wide format to current and prospective clients, and effective marketing of your business. This information-rich program offers tested strategies for marketing your business, interacting with and educating customers, and devising your price strategies. This Webinar is the first part of David King’s three-part series, “Finding Profitability in Wide Format Digital Printing.”
Who Should Attend: Business Owners, Production Managers, Sales Team
This session is free for members, $25 for nonmembers.
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SGIA Expert Forum: Garment Decoration
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VIEW VIDEO |
| February 16, 2011 |
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Join a panel of garment decoration experts as they undertake a thoughtful discussion of the state of garment decoration today, with particular focus on how garment decorators are diversifying their businesses by adding new imaging technologies. Ask questions, get answers, participate and learn in the unique program.
Panelists:
Carl Baldwin, Falcon Graphics
Ed Branigan, International Coatings
Dan Holzer, Forward Printing
Who Should Attend: Owners, Production Managers, Key Production Employees
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Dynamic Digital Signage
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VIEW VIDEO |
| February 08, 2011 |
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As Dynamic Digital Signage (DDS) increasingly augments, or at times replaces, static signage, this high growth industry offers new revenue opportunities for graphic and sign providers. DDS industry guru Lyle Bunn will describe this fast emerging medium, how it is being used, and practical ways for specialty imagers to take to advantage of this prolific communications approach. You will not want to miss this highly informative look into Dynamic Digital Signage.
Who should attend: Owners, Business Development Personnel, Customer Account Managers, Graphic Artists.
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Selling Large Format Printing to Retail
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VIEW VIDEO |
| January 05, 2011 |
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Discover how North America’s most successful large-format printers are cashing in on the lucrative retail market, and learn valuable strategies for making sales, generating revenue and differentiating your company from the competition, including lead generation, presentations that sell, what retailers really want to hear, positioning yourself as a retail expert, promotional ideas that drive retail sales, eliminating price competition, and turning objections into sales.
Who should attend: Owners, Sales Managers, Sales Teams
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How to Build Profits through Effective Branding
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VIEW VIDEO |
| March 24, 2010 |
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Discover what other leading specialty printing and imaging companies already
know about the importance of building a company brand. Gain insight into how a
brand is not just about having a logo, but about creating a 360 degree
experience for your customers from the moment they come in contact with you —
whether it’s by phone, online or face-to-face. Find out how a brand can
increase your profits by acquiring new customers and keep current ones coming
back for more.
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Understanding and Working with the Graphic Installer Community
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VIEW VIDEO |
| January 01, 2010 |
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Join a respected graphic installation expert and trainer as he gives an inside view of the graphics installation industry, and provides valuable tips on how to work effectively and efficiently with graphic installers. Whether you work with in-house or independent installers, you will come away from this program better equipped to execute this critical process step.
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