Effective pricing is essential to success for imaging businesses, but it also requires juggling production and labor costs, maintaining an acceptable profit margin and staying competitive. SGIA had numerous resources to help you build and maintain your pricing strategy.
Pricing isn’t rocket science, so why is it when we include a reasonable profit margin in our pricing strategy, we so often miss the target at end-of-month? Perhaps we could use a little rocket science!
There are four general approaches to pricing – none of which, by the way, provide the perfect answer to this issue. The four strategies to pricing include:
Is your business making a healthy profit? If not, do something about it now. Something drastic. There’s no sense owning and managing a business that’s not growing and generating a healthy profit. Why mess with it? Your time and talent are worth so much more.
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