In a highly-competitive industry like ours, getting noticed and getting the job are critical challenges. Whether you market or sell online or in person, SGIA has a variety of resources to help you get the business your company needs.
In order for an organization to meet continued success, sales must occur and occur continuously. Generally, a company’s sales professionals are responsible for sales campaigns, customer purchases, and for keeping the revenue flowing into company coffers. This is a tall order, one that is most effectively fulfilled with the help of a supporting sales culture.
On a scale of one to 10, how would you rate each of your salespeople? Let’s start with a general rating, reflecting how satisfied you are overall with performance. A rating of 10 would go to a top-level professional who does everything you ask of him/her, or more. A salesperson with a score of five or lower should probably have been fired already, or never hired in the first place.
How can you adopt key marketing characteristics that people love? In this article, we will walk through the process of running a holistic marketing campaign, and show you the ways in which you can make each part of this campaign educational, helpful, timely, customized and consistent — in other words, lovable!
For any graphic communications company seeking new relationships with retailers & brands, keep this top of mind. The first two-thirds of the B2B buying cycle is where the
relationship begins; it’s where credibility starts. At this stage, content rules.
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