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SGIA

Specialty Graphic Imaging Association

Pricing

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  1. Pricing

    Pricing Effective pricing is essential to success for imaging businesses, but it also requires juggling production and labor costs, maintaining an acceptable profit margin and staying competitive. SGIA had numerous resources to help you build and maintain ...

  2. Evaluating Pricing & Estimating Software: Finding the Application That Fits

    Because the graphic imaging industry is somewhat unique within the larger business environment, it may be necessary to use a business management program specifically designed with the industry in mind. Fortunately, a selection of programs is available to ...

  3. The (Rocket) Science of Pricing

    Pricing isn’t rocket science, so why is it when we include a reasonable profit margin in our pricing strategy, we so often miss the target at end-of-month? Perhaps we could use a little rocket science! ...

  4. Price for Sale and Profit

    Your goal should be to reduce the number of products you have on your floor to make the graphics you sell. What I have found over my 20+ years in this business is that 20% of the products I use make up 80% of all my sales. So to help you narrow your mater ...

  5. Costing the Print

    Helps you become more successful making and selling large format digital graphics. First off what you must understand is that once the media has gone through the printer you do not ever put it back in the printer to use the waste, this is a NO NO in our b ...

  6. Financials Are the Vital Signs To Measuring Your Success

    Do you look at your financials every year? Every month? How about every week? In medicine, vital signs are basic measures of life and good health. Likewise, a business’s financials are the vital signs that immediately determine whether you need triage, tr ...

  7. Something to be Said About Breaking Even

    The goal of every enterprise should be to, at least, get even when their fiscal year is over. Chances are you’ve heard someone use the expression, “I don’t get mad. I get even.” While this  ornery comment is usually uttered in jest, there is nothing funny ...

  8. Do I Really Need a Pricing Strategy? Yes!

    There are four general approaches to pricing – none of which, by the way, provide the perfect answer to this issue. There are four general approaches to pricing – none of which, by the way, provide the perfect answer to this issue. The four strategies to ...

  9. Product and Service Pricing: Get It Right to Maximize Profit

    There’s no sense owning and managing a business that’s not growing and generating a healthy profit. Is your business making a healthy profit? If not, do some­thing about it now. Something drastic. There’s no sense owning and managing a business that’s not ...

  10. Pricing: Accounting for Real Costs

    The importance of accounting for both fixed and variable costs is common business knowledge today. When famed bank robber Willie Sutton was asked why he robbed banks he supposedly replied “cause that’s where the money is”. Sutton’s law — used today in dis ...

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