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SGIA

Specialty Graphic Imaging Association

Sales and Marketing

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  1. Sales and Marketing

    Sales and Marketing In a highly-competitive industry like ours, getting noticed and getting the job are critical challenges. Whether you market or sell online or in person, SGIA has a variety of resources to help you get the business your company needs. M ...

  2. 2013 Equipment and Financial Outlook Benchmarking Report: Garment Decoration Community

    Provides information on sales growth information, financial outlook, equipment currently in place, and recent  and/or planned purchases. Attachment Size 2013 Equipment and Financial Outlook Benchmarking Report: Garment Decoration Community 304.9 KB Submit ...

  3. 2013 Equipment Financial Outlook Benchmarking Report: Sign & Graphics Community

    Provides detailed information on equipment used and purchased, financial outlook and growth, and presents insight on additional interest areas. Attachment Size 2013 Equipment Financial Outlook Benchmarking Report: Sign & Graphics Community 250.91 KB S ...

  4. 2013 Market Trends & Product Specialties Benchmarking Report: Garment Decoration Community

    Provides detailed information on the market and product areas served by garment decorators, and provides insight on additional interest areas. Attachment Size 2013 Market Trends & Product Specialties Benchmarking Report- Garment Decoration Community 3 ...

  5. 2013 Market Trends & Product Specialties Benchmarking Report: Sign and Graphics Community

    Provides detailed information on the market and product areas served by graphics and sign, and presents insight on additional interest areas. Attachment Size 2013 Market Trends & Product Specialties Benchmarking Report: Sign and Graphics Community 1.7 ...

  6. Profitable Print Relationships and How to Achieve Them

    Ultimately, printers with the right sales messages will create more powerful, profitable businesses. So how do printers get out of the commodity trap? Here are seven important steps that print companies must follow if they are to engage with customers. Th ...

  7. Making Big Decisions: Will Doing Nothing Destroy Your Business?

    The ideal situation is to have two options, with concrete consequences resulting from either decision. Acquire enough quantitative and qualitative data to recognize your options and their consequences. How “doing nothing” can impact every area of your bus ...

  8. How to Sell in a Tough Economy

    Unless we can create a powerful and distinct difference to the customer, we all appear to have the same product (service). Sales professionals must have strong resolve and a confident approach today. The full content of this page is available to logged-in ...

  9. Creating Win-Win Partnerships with Customers

    A traditional win-win partner gives you a higher probability of a longer predicted lifespan since the difficulty for competitors to break their buying habits is high. You can navigate the roadmap to increasing those responses by creating win-win partnersh ...

  10. How to Hire and Retain a Sales Champion

    A candidate that lacks certain basic intrinsic ingredients will almost certainly guarantee failure, and employee turnover is time consuming and costly. Behind every company's increase in market share there is at least one sales champion: Someone who ...

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