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SGIA

Specialty Graphic Imaging Association

Digital Signage

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  1. The 7 Elements of Digital Signage

    The main benefit of digital signage technology is simple: It gains its value through its inherent ability to change. Where static signage is changed infrequently, dynamic signage can be changed whenever it is needed. This allows retailers and others using ...

  2. Hardware

    Everything You Need to Build the Perfect Electronic Sign Players — Wired or wireless, compact PC Windows or Linux units with video support for flat panels. Displays — Various sizes, models, and manufacturers. Huge range of choices. Display Network Servers ...

  3. Software

    Essential for Digital Signage Software — Like any software, digital signage products range between complex enterprise solutions and simple entry-level applications. Also, prices for these applications range as widely as the feature sets. Some software is ...

  4. Connectivity

    Communication is Key to Digital Signage Wired — Refers to signage that is hardwired usually via ethernet or possibly with a USB connection to a nearby player or network connection. Wireless — There are many sign controllers and players that communicate vi ...

  5. Content

    The Reason Behind the Application Media — Either still pictures or motion graphics, including scrolling RSS or other news feed services can be played on a screen. Advertising — Ads can be introduced to the platform in many methods: Demographic allocation, ...

  6. Operations

    Making It All Come Together Installation — This could be as simple as plugging in a stand alone device or as complicated as a distributing to a number signs that are distributed geographically. Installation could also require customized enclosures or stan ...

  7. Design

    Create the Perfect Sign Display Consider the display device used: Keep your ads in the proportion that the display is in. This is typically a 16:9 ratio, although there is nothing holding a device to these proportions. Text: Keep it short. Each page shoul ...

  8. Business Planning

    ROI — Return on investment. What does digital signage do? It can advertise or communicate, and also entertain. For example, if your signage is deployed in a grocery store for the purpose of advertising a specific brand of goods, one should focus on the ch ...

  9. Benefits of Digital Signage

    The main benefit of dynamic signage technology is simple: It gains its value through its inherent ability to change. Where static signage – think traditional printing – is often changed infrequently, dynamic signage can be changed whenever change is neede ...

  10. Narrowcasting

    Narrowcasting, in the form of networked digital display systems and in-store TV, is the most important new medium for visual merchandising and point-of-purchase advertising. This new dynamic visual messaging medium is based on rapidly developing technolog ...

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