GSP Expands Capabilities, Accelerates Speed to Market with Acquisition

Written February 12, 2020

Categories: GP News, Graphics Production, Industry News, News

GSP, a leading provider of end-to-end retail services and solutions, announced it has purchased substantially all the assets of Custom Color Corp. in Lenexa, Kan., resulting in a strategic merger of two leaders in retail marketing and store-level execution.

“We are proud to announce another exciting milestone in GSP’s 42-year history,” said GSP CEO Geoff Neuhoff. “Custom Color shares our vision and passion for innovation, quality, and service. This merger allows us to expand our capabilities and better accommodate the demands of our growing customer base.”

Custom Color’s 100,000-plus-square-foot facility offers state-of-the-art digital production capabilities and supports graphics programs for leading national retail and consumer brands.

“This new Kansas City location will become GSP’s fourth production facility enabling us to further reduce lead times and minimize shipping costs for our retail customers nationwide,” said Neuhoff.

Custom Color’s CEO and President, Matt Keith, who will join GSP’s leadership team and continue to lead Custom Color as a division of GSP, added, “This is a historical turning point for the Custom Color team. Joining forces with GSP creates endless opportunities for Custom Color’s clients, who will benefit from GSP’s state-of-art store profiling and execution management technology, AccuStore. Our team in Lenexa has supported phenomenal growth over the past several years and looks forward to doing so on an even greater scale as part of GSP.”

“Just as we’re expanding our existing operations in Florida, Wisconsin, and Utah. GSP will be expanding the Custom Color operation through additional equipment investment and an increase in the workforce,” said Neuhoff. “Both companies are lucky to service some of the best brands in retail and we are excited to see this merger translate into better results for their stores!”

Peter Schaefer of New Direction Partners represented Custom Color in the transaction. Greg Bosl of Endeavor Strategies represented GSP.