Coping with Offset and Digital Color Matching

With digital printing’s presence firmly established, it is rare to find a commercial printing operation that does not have digital in its mix of technology offerings. With this mix, however, comes both opportunities and challenges, the latter of which can include color management. Here’s how to put a plan in place and address this challenge so that the focus shifts back to its opportunities.

Aligning Staff, Aligning Colors

To start, print service providers (PSPs) can train staff — sales, designers (if they are the art originator), customer service representatives, and print …