Beaver Paper Group Steps into 2021 with a Whole New Look

Written January 12, 2021

Categories: Digital Textile, DT News, GP News, Graphics Production, News

Beaver Paper Group, a member of Koehler Paper and a leading manufacturer of sublimation media for the digital print industry, is stepping up its game for 2021 with a whole new look by officially launching its new brand identity and enhanced website.
Over the past year, Beaver Paper Group has gone through many exciting changes — from gaining new leadership, launching new innovative products, installing new equipment, and nurturing new partnerships, it continues to evolve.

"With all our progressive changes and updates, it was time for our branding to evolve as well. We are excited to debut our new logo, which reflects our heritage and marks the beginning of an exciting new chapter in Beaver Paper Group’s journey forward to a successful future,” says Tobias Sternbeck, CEO of Beaver Paper Group. “Our newly enhanced website will also provide our customers with the best web experience possible.”

New Branding


While the old logo and beaver icon was well known in the industry, Beaver Paper Group branding needed to evolve as the company did. With strong support from the Beaver Paper team the almost extinct Beaver icon was given new life as a sleek, modern figure reminiscent of the Japanese origami paper figures. Since the company manufactures paper the new look was a perfect fit. 

Modern and fresh, the new branding is unique enough for Beaver Paper Group to move forward and build a lasting and memorable brand.

Enhanced Website



Designed to provide the ultimate user-friendly experience, the newly enhanced website, beaverpaper.com, features a clean, streamlined design with improved functionality, and easy access to sublimation product information.

The website is entirely responsive and can be displayed clearly across an array of devices and platforms. The new Knowledge Center page offers excellent information on sublimation and is a resource for customers looking for solutions, services, and industry information. The new site will be updated on a regular basis with news of product launches, events, and corporate milestones. Visitors are encouraged to explore the new mobile-friendly website.

Additional features include:
- A Knowledge Center page for all things sublimation
- Fully responsive design for all devices
- Improved navigation