The Changing Landscape for Metallic Decorating

What to consider about the different processes for embellishing printed pieces. 

It wasn’t too many years ago that when a brand owner or other business wanted to add foil to its package, business card, direct mailer, or other printed materials, the only real option was foil stamping. In this process, a die (engraving) is used with heat and pressure to stamp the foiled image with hot stamping foil. Although this process is still the best — and most popular — choice for many applications, there are now several more processes available to add a metallic embellishment to …