Adding Value to Print
February 17, 2020 1:55 PM to 2:40 PM (Mountain Standard Time)
Nathan’s presentation is based on results from a NAPCO research study of print providers and buyers. He'll explore key services provided to enhance digital printing and their influence on profitability; market demand for these services; print providers' methods of service delivery: in-house vs. outsourced; best approaches for marketing services; customers' understanding of value-added services; pricing strategies and customers willingness to pay for print embellishments and ancillary services.
Nathan Safran is the Director of Research for NAPCO Media, the parent company of Printing Impressions, In-plant Impressions and Packaging Impressions. Nathan is a former Forrester Research Analyst with deep experience designing custom research solutions that solve client business problems. Nathan works with the subject matter experts across NAPCO’s brands to design research solutions that leverage NAPCO’s engage audiences and provides deep insight. Nathan is a frequent speaker at industry events and his research has been cited in the Wall Street Journal, Reuters and Fortune Magazine.