Chances are you’ve heard someone use the expression, “I don’t get mad. I get even.” While this ornery comment is usually uttered in jest, there is nothing funny about NOT breaking even in running your business. The goal of every enterprise should be to, at least, get even when their fiscal year is over.
It would be surprising to learn that any SGIA member was just breaking even. You’ve got to love the healthy gross margins our industry enjoys. However, if your business’ expenses have run amuck—those appearing below the gross margin line on your profit and loss …