Display
Consider the display device used: Keep your ads in the proportion that the display is in. This is typically a 16:9 ratio, although there is nothing holding a device to these proportions.- Text: Keep it short. Each page should present only one idea or list and do it clearly and succinctly. Use a large, readable text font that will be readable by your audience from their normal viewing distance. Use text colors that contrast well.
- Dwell time: Make sure that screens and scrolls are on the display long enough for them to be read by the average reader. The average …