Narrowcasting, in the form of networked digital display systems and in-store TV, is the most important new medium for visual merchandising and point-of-purchase advertising. This new dynamic visual messaging medium is based on rapidly developing technologies that offer unique capabilities and economics.
Narrowcasting technologies and networks are changing how brand managers and retailers can reach and interact with customers. This new channel arrives at an opportune time, as the effectiveness of traditional broadcast TV advertising continues to erode. Narrowcasting enables companies to:
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