Pricing isn’t rocket science, so why is it when we include a reasonable profit margin in our pricing strategy, we so often miss the target at end-of-month? Perhaps we could use a little rocket science!
The genius of a certified rocket scientist, Albert Einstein, was demonstrated in his ability to visualize and approach an opportunity from a unique perspective, reducing complex processes down into basic, yet powerful, equations…E=mc2. If Einstein were to address pricing in the printing industry today, he would probably begin by throwing out the myths that “pricing determines …