Though there are many ways to run production, most owners and business managers in the sign and graphics industries are confident they understand production. Design, marketing, accounting, and even sales are concepts that – even if not completely mastered – are felt to be competently understood by most.
Of all of the areas that I encounter, the area that results in the most uncertainty is pricing. Even among successful captains of the industry, pricing often feels arbitrary and random. Though quality of service matters in the price (and profitability), there is seldom …