As an apparel decorator, there is a good chance your current marketing strategy is to go after anyone and everyone in your sights, such that you are running a hit-and- miss process driven by one simple thing — price! With this strategy, you end up in a never ending “who can do it for less” battle against the competition. You have, quite likely, run headfirst into a troublesome situation called market saturation. Bottom line, there are too many players in a very small field, and you’re one of them.