Pricing is a tough job. Not necessarily laborious, but troublesome. It’s hard to know where to set the price, and there’s no real feedback other than whether the product sells. If it’s not selling, is it the product, the marketing, the sales efforts or the price point?
And just because it is selling doesn’t necessarily mean it’s optimally priced. For example, if expectations for a product or service are low, a suboptimal price point will deliver the expected results, and lead one to conclude that the product is maxing out its potential. You’ll never know what could have been.
Even when a product …