It’s understandable, considering today’s economic climate, that customers of graphic imagers would be concerned with profitability, and minimizing expenses. Retailers, OEMs and brand managers are prime examples of customers served by graphic imagers who are feeling the pinch of the economic downturn. They need a positive return on their investment. While many are turning to vendors for creative solutions and innovation implementation, others are using reverse auctions in an attempt to cut every “expense” corner. The use of reverse auctions poses more problems than solutions when the products and …