Selling Color & Creating Value in a Competitive Market

Selling includes all activities involved with making sales of goods and services to buyers. These activities include contacting potential customers, presenting and demonstrating products, taking orders for products, delivering products and collecting payment. Today’s role of the salesperson has evolved, and the focus on whether or not a good product will sell itself is an ongoing discussion among professionals in the specialty graphics marketplace. As any of you in sales know, such products, while not quite mythical, are certainly few and far between. Apple’s products, iPhone and iPad, probably …

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