Determining ROI and Profit Opportunities in Wide-Format Printing

With sustained year-over-year growth in the sign and display graphics business, wide-format digital inkjet printing remains a strong and attractive profit opportunity for printing companies. Many print providers are bolstering their product offering with wide-format inkjet to expand their existing customers' marketing mix into signage and large graphic applications, while others seek opportunities to capture new customers with the capability and capacity to produce high-quality, high-margin graphics on demand.

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