Running a profitable printing business is hard, partly because it’s super easy to overlook critical details that lead to costly mistakes. But there is little room for error in a business climate in which margins are being squeezed by greater competition and rising customer expectations. Today’s clients expect great service, super quality, fast turnaround and low prices. Some clients have started asking graphic producers to furnish more detailed cost data and guarantee that prices will be reduced over the course of a multiyear contract.