I got an email from a printing salesperson the other day, and it included a very complete signature block — his signed signature over his name, title, company name, email address, website address and phone numbers, all set to the right of the company logo. What I found most interesting in all of that was that he listed his title as Print Professional. That set off two thoughts. First, is Print Professional a better title than, for example, Sales Representative? And second, what are some of the factors that differentiate the true professionals from the opposite in our industry?