If sign codes were easy to comply with, every sign created would have to be square, with perfect symmetry, and have a message that never changed. The fact is that competition exists; creative minds are at work; and fortunately for the sign industry, things do change. New ideas, materials and technologies have offered more options to businesses, and provide easier and affordable solutions for some very impressive and effective communication.
New sign types — like flexible LED screens, dynamic digital signage, EMCs, “tradigital” (traditional and digital mix), and even creative temporary sign designs …