Many thoughts and ideas go into choosing the right sign for a business. At its basic level, a sign is an object that will identify a business or service. But it is actually an investment and another means to “speak” to the customer. When a business thinks of a sign, they are thinking of representing their brand, advertising, generating customer traction and increasing sales and revenue over the long term.
When the regulatory community looks at signs, they think of a physical object, the location of the object and possibly the printed context or image. As a result, the rules and restrictions pertaining …