Shorter runs. Customization. Personalization. Targeting. It seems that no matter which segment of the printing industry you look at — from general commercial print, to publishing in all its myriad forms, even to industrial printing — these same basic forces are at work. So it should come as no surprise that these same drivers are making inroads into printed packagingse trends, in combination with other packaging-specic factors like micro-segmentation, the dramatic increase in SKUs (stock keeping units) and faster time-to-market demands are all helping drive digitally printed packaging.