Growth of the Digital Print-and-Cut Market

There is a divide in digital decoration somewhere between sublimation and direct-to-garment printing. Sublimation, by its chemistry, is only compatible with light-colored, polyester-based fabrics. In its current state, direct-to-garment is best served on high-cotton-content fabrics that are constructed relatively flat, so they properly feed through its chassis. This leaves a significant amount of textiles without a digital decorating solution. This gap is exactly where the bulk of recent apparel and blank product development is happening. This growing segment is more the norm than niche, and …

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