What is print verification and why should you care? Simply put, print verification is a way to monitor whether your inkjet printer is performing consistently day to day. The feedback you receive from this process will allow for less waste from printer “drift,” which can be caused by a number of things from media lot changes, ink cartridge changes, printer performance and, of course, from environmental changes. Throwing out prints because of color shifts is costly and time consuming, so why wouldn’t you care?