What does it take to be successful in printing sales? I ask that question frequently in the seminars I teach, and I’ve noted that the answer tends to differ according to the position and perspective of the respondent. Salespeople talk about persistence and product knowledge, while sales managers talk about hunters vs. farmers. Owners who have sales background and sales responsibilities talk about time management and organization. Owners and managers with no sales experience or sales responsibilities talk about people skills and outgoing personalities.