I have been a print buyer for 25-plus years, giving me a unique, inside perspective of the industry. As a “Print Buyerologist™, as I like to call myself, I know what makes buyers tick — and what ticks them off. After producing thousands of projects and working with hundreds of service providers over the years, I have learned how to create beneficial relationships with print customers as well as the dos and don’ts that have helped many get a foot in the door.