Unless you plan on hanging out in front of the company registration office and soliciting everyone who has just registered a new business, there are no untouched markets for you to conquer. Everyone you approach is already dealing with a printer, and the vast majority — about 80 percent — are happy with their supplier.
Print sales involves more than offering the prospective customer new and better solutions to their business problems. To be successful in sales, you need to continuously steal accounts from your competitors, and you can be certain that they’ll do everything in their power to stop …