The Evolving Soft Signage Market, Part 2: Taking the Fear Out of Printing on Digital Textile Fabrics

A little more than a decade ago, the phrase “fabric printing” was largely synonymous with the apparel and upholstery markets. But in recent years, textile-based soft signage has emerged as a popular new way to produce stunning display graphics. In a market previously dominated by expensive dye-sublimation equipment, advancements in ink and coating technologies have created a broader range of print compatibility with popular ink platforms, such as solvent, UV and latex. 

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