R&D: The Competitive Advantage in Today's Dynamic Print Media Market

Print media is a dynamic, constantly evolving market. Every week, new printers and inks are being introduced. At the same time, new end products are being designed and quality expectations are increasing. Whether your customer is a creative director at an ad agency for Nordstrom or your neighbor down the street ordering a customized poster, end customers are demanding increasingly sharp, vibrant, life-like reproductions on textile print media.

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